Corporate Development

Digital Advisory

Senscape assists start-up digital ventures and stalled media corporations in achieving rapid digital revenue growth via organic means, M&A, and strategic alliance.

Digital Revenue Growth (DRV) is by far the most important factor in creating business value. Our expertise in executing digital growth has helped companies deliver outstanding shareholder value.

Creating your Digital Portfolio Strategy

Actively shaping the corporate digital portfolio, on the basis of a sound strategic logic, is key to superior value creation.

Media companies cannot create superior value with low-performing businesses in their portfolio. It's essential to establish a firm strategic logic for your portfolio and revisit it regularly.

We help media companies assess the overall fitness of their corporate portfolios, reshape them when necessary, and manage the remaining businesses for long-term strength in a way that protects and builds competitive advantage.

Our clients develop a clear portfolio logic in which the whole is more than the sum of the parts. As a result, they are better able to communicate their portfolio strategies to the capital markets.

Divestiture of Non-performing Assets

With growth accelerating in the major developed economies, more and more companies are taking a systematic look at their corporate portfolios. As they do so, divestiture, or the sell-off of individual businesses, is fast rising to the top of the corporate-finance agenda.

We help companies base their decisions to divest on a clear strategic rationale and sound principles of value creation. We use our 25 years of transaction experience to help clients develop a compelling equity story, negotiate with potential buyers, and manage the divestiture.

Digital Growth via M&A

M&A remains an important part of any company's long-term value-creation strategy.

Senscape is an objective, fact-based partner that can help ensure a company's M&A strategy is the result of a carefully developed corporate strategy—not simply a reaction to external pressure to do a deal.

We support our clients throughout the M&A process: developing the strategic logic for acquisition, screening potential targets, estimating likely synergies, providing negotiation and bidding support (including navigating increasingly complex legal and regulatory requirements), and implementing all subsequent post-merger integration.

Synergistic Integration and Optimization

Any successful integration rests on a structured process with clear objectives and accountability, well-defined phases and timetables, ambitious targets for cost and revenue synergies, and aggressive incentives to achieve them.

Potential synergies must be realized quickly to communicate to the market that a merger is on track. We don't wait until after the deal closes to address key issues. We conduct "pre-merger" exercises to simulate the integration process well before the deal is signed. Such an exercise not only helps build realism into the valuation of the proposed merger, it also provides a detailed road map for the eventual integration.

A key challenge of any integration is to minimize its impact core business continuity. Pulling off a successful integration is too important to do in "magic time", or to assign to executives who already have important line responsibilities. Tasks need to be segregated from the core business, and integration needs its own organization, responsible executives, and faster than normal governance and decision-making processes. Senscape helps clients design and staff the integration organization and coordinate the process.

Organic Digital Growth

We develop digital product/market strategy and optimize digital sales channels, sales forces, and key account management, applying our broad product development and sales experience to our client's individual needs, resulting in measurable growth and profitability.

Digital Growth via Alliance and Partnership

The last few years has seen explosive growth in corporate partnering; approximately 20 percent of the revenue of the top 1,000 U.S. companies comes from business alliances with other firms - up from only about 5 percent in 2000.

Not all alliances are created equal. Depending on a company's strategic goals, different kinds of alliances and different organizational structures may be appropriate.

Senscape works with its clients to find the best way to structure and manage their alliances and partnerships to achieve the strategic goals of the venture.

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